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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.APCOForum.com
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History & Categories
Click to unfold.Recent Posts
- What’s behind the gender wage gap in Seattle?
- iCrisis, version 2.0
- Takeaways From New Renewable Energy Proposals in Washington State
- The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
- Women Helping Women
- Meet the Aspirationals: Three Findings from Regeneration Roadmap
- As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
- Shareholders of the World, Unite!? (Part II)
- Mandatorily Philanthropic?
- The Word from Seattle: U.S. Needs Sustained Clean Tech Movement
Categories
- Business Alignment/Integration (69)
- Philanthropy (65)
- Volunteerism & Service (56)
- Community Engagement (50)
- What's Next for CR (50)
- Communicating CR (48)
- Nonprofit Operations and Communications (35)
- CR in North America (33)
- Cause Marketing (23)
- Health (23)
Archives by Month
- May 2013 (2)
- April 2013 (1)
- March 2013 (3)
- February 2013 (5)
- January 2013 (5)
- December 2012 (2)
- October 2012 (11)
- September 2012 (5)
- August 2012 (9)
- July 2012 (1)
Blogroll
- Alice Korngold on Fast Company
- Armchair Advocates
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Category Archives: What’s Next for CR
Will Tax Policies Change Donation Habits in 2013?
According to data provided by Independent Sector, high-income donors contribute 36 percent of the money given by individuals to charities (CBO), and 85 percent of high-wealth individuals give to organizations that address basic needs (IUPUI Center on Philanthropy). Without this cohort making significant financial contributions, mission-driven organizations would be hard pressed to provide quality, reliable assistance and programs such as soup kitchens, after-school tutoring and job training programs. Donations, not tax dollars, are fueling these organizations. And, even though we would like to believe that people give out of the goodness of their hearts—the reality is that they don’t. Whether it is an individual, a private enterprise or a collection of like-minded people, there’s always some return expected when making an investment. (And yes, a donation IS an investment.) That ROI takes many forms—recognition, access, alignment with goals and beliefs. And for some people, the tax breaks are part of the calculus in making a donation.
Posted on Monday, January 7th, 2013
Also posted in What's Next for CR Tagged capital gains taxes, charitable giving, donation, estate taxes, fiscal cliff, itemized deductions, IUPUI Center on Philanthropy, ROI, tax policy Leave a comment
Also posted in What's Next for CR Tagged capital gains taxes, charitable giving, donation, estate taxes, fiscal cliff, itemized deductions, IUPUI Center on Philanthropy, ROI, tax policy Leave a comment
8 Must-See Examples of the “Power of We”
Today marks the 6th annual Blog Action Day, an occasion where bloggers from around the world join in a global discussion around an important issue. This year’s theme is the “Power of We” – a celebration of people working together to make a positive difference in the world.
At APCO, we see examples of collaboration making a difference all the time across all sectors – government, business and NGO. Collaboration has often become a necessity for organizations looking to solve a social problem, particularly where businesses are concerned. This makes the “power of we” more important than ever.
Posted on Monday, October 15th, 2012
Also posted in What's Next for CR Tagged Blog Action Day, Bush Institute, Clinton, Collaboration, Landesa, ONE, Panera, philanthropy, Power of We 1 Comment
Also posted in What's Next for CR Tagged Blog Action Day, Bush Institute, Clinton, Collaboration, Landesa, ONE, Panera, philanthropy, Power of We 1 Comment
American Business’ Arithmetic of STEM Education
Last week, the National Math and Science Initiative* released the results of its Advanced Placement (AP) program. The program opens up rigorous AP classrooms to more U.S. students with the goal of preparing more students for college courses and careers in science, technology, engineering and mathematics (STEM).
The program’s results show that in just one year, NMSI can double the number of math, science and English exams passed by students in high schools that join. It’s a huge and immediate difference, and one that many U.S. schools need. You can see a video on NMSI’s great work on YouTube. At APCO, we’re tremendously proud to work with NMSI on their mission to move the needle on STEM education in the U.S.
Posted on Friday, September 28th, 2012
Also posted in Business Alignment/Integration, Technology and CR, What's Next for CR Tagged computer science, H1B visas, jobs, NMSI, skills gaps, STEM Leave a comment
Also posted in Business Alignment/Integration, Technology and CR, What's Next for CR Tagged computer science, H1B visas, jobs, NMSI, skills gaps, STEM Leave a comment
Trailblazing at the Clinton Global Initiative
This year marks the eighth Clinton Global Initiative* (CGI) Annual Meeting, where movers and shakers from around the world come together in New York to make commitments and address some of the greatest enduring challenges.
Among its many successes, CGI has helped elevate girls and women to the world stage through featured programming for several years. Never before with such consistency and depth has such a major global platform put the spotlight on the needs and opportunities facing girls and women today. Leaders from Michelle Bachelet to Queen Rania have come together at CGI to raise awareness, launch new programs and celebrate successes.
Posted on Sunday, September 23rd, 2012
Also posted in Economic Development, What's Next for CR, Women and Girls Tagged CGI, Clinton Global Initiative, Leela Stake Leave a comment
Also posted in Economic Development, What's Next for CR, Women and Girls Tagged CGI, Clinton Global Initiative, Leela Stake Leave a comment
CR: Business Benefits and Media Mishaps
I ran across two studies recently that together make a pretty compelling business case for CR.
The first was a Working Paper by faculty at HBS’s Accounting and Management school that finds statistically significant evidence that companies with superior environmental and social performance face significantly lower capital constraints. Contrary to arguments that CR imposes costs on a firm, the authors assert that stakeholder engagement can cut down on agency costs, and greater transparency leads to greater accountability and better risk management, which together increases access to finance. Good news to those who see the potential in CR for long-run value creation.
Posted on Thursday, August 9th, 2012
Also posted in Business Alignment/Integration, Communicating CR, CR in North America, What's Next for CR Tagged accountability, cr, environment, social performance Leave a comment
Also posted in Business Alignment/Integration, Communicating CR, CR in North America, What's Next for CR Tagged accountability, cr, environment, social performance Leave a comment
Let’s Talk about Sex
While investing in women and girls is a hot topic these days, there’s one issue that hasn’t been getting much attention: family planning. When compared to other popular areas of focus (e.g., girls’ education, women’s economic opportunities, young women’s leadership development), the more politically charged issues of women’s sexuality, contraception and family planning are harder to [...]
Posted on Tuesday, May 29th, 2012
Also posted in Health, What's Next for CR Tagged family planning, Kavita Ramdas, Maraget Sanger, Melinda Gates Leave a comment
Also posted in Health, What's Next for CR Tagged family planning, Kavita Ramdas, Maraget Sanger, Melinda Gates Leave a comment
Boston College Corporate Citizenship Conference Highlights
Kirk Stewart, Tara Greco and I were part of the record-breaking crowd that attended the annual Boston College Corporate Citizenship Conference held in Phoenix last week. Here are the key ideas panelists and participants were buzzing about: The lines between risk management, issues management, brand management and corporate responsibility continue to blur. More and more, [...]
Posted on Thursday, April 5th, 2012
Also posted in Business Alignment/Integration, What's Next for CR Tagged BCCCC, conference highlights, cr, CSR Leave a comment
Also posted in Business Alignment/Integration, What's Next for CR Tagged BCCCC, conference highlights, cr, CSR Leave a comment
‘Tis the Season for Budget Discussions…
It’s hard to miss the conversations around government spending these days. Lots of debating, discussing and pontificating about how money is collected and spent at both the federal and state levels this time of year.
The federal budget conversation is a constant din in the background here in D.C. And I usually pay attention to the negotiations for D.C., Maryland and Virginia because they have a real impact on my life. Otherwise, I minimize time spent tuning into the dialogue.
Posted on Wednesday, February 22nd, 2012
Also posted in Business Alignment/Integration, Measurement & Evaluation, What's Next for CR Tagged bond, budget, Deval Patrick, Massachusetts, Pay for Success, states, UK Leave a comment
Also posted in Business Alignment/Integration, Measurement & Evaluation, What's Next for CR Tagged bond, budget, Deval Patrick, Massachusetts, Pay for Success, states, UK Leave a comment
The Year of Shared Value Policy?
Sometimes my mom sends me things. Mostly forwarded emails with jokes or pictures (which, mom, if you’re reading, I always read all the way to the end…). When I go visit my parents in Philly, which I did over the holidays, I get the print form of some of these little tidbits. Laying in the little pile for me this time was an article about the benefit corporation legislation pending in Pennsylvania.
It seemed like a fitting end to 2011 and good foreshadowing for 2012.
Posted on Wednesday, February 1st, 2012
Also posted in What's Next for CR Tagged B Corps, benefit corporation, legislation, policy, shared value Leave a comment
Also posted in What's Next for CR Tagged B Corps, benefit corporation, legislation, policy, shared value Leave a comment

Shareholders of the World, Unite!? (Part II)
Also posted in Business Alignment/Integration, Reporting, What's Next for CR | Tagged disclosure policies, James Robinson, New York State, political contributions, Qualcomm, settlement | Leave a comment