About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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ContributorsLeela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.Laura PalantoneLaura is a member of our corporate communications team and is based in New York.James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
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History & CategoriesClick to unfold.
- What’s behind the gender wage gap in Seattle?
- iCrisis, version 2.0
- Takeaways From New Renewable Energy Proposals in Washington State
- The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
- Women Helping Women
- Meet the Aspirationals: Three Findings from Regeneration Roadmap
- As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
- Shareholders of the World, Unite!? (Part II)
- Mandatorily Philanthropic?
- The Word from Seattle: U.S. Needs Sustained Clean Tech Movement
Category Archives: Philanthropy
Hurricane Sandy had a devastating effect on the New Jersey and New York metropolitan area. It was one of the worst national disasters in U.S. history, directly hitting the most populated area in the nation. Estimates are that at least 125 people died, more than 8.5 million people lost power and $25 billion in business was lost. A month and a half after the storm, people are still without power or a roof over their head. Despite the devastating loss and disruption, in the wake of Hurricane Sandy individuals and the business community have clearly come together and given. According to the Center on Philanthropy, donors poured $219 million into Sandy relief within the three weeks following the storm. The almost unprecedented group of music stars that supported the 12-12-12 concert last week in response to Sandy focuses attention on philanthropy in general and how and why people and companies are giving.
Posted on Thursday, December 20th, 2012 By SharedPurpose
‘Tis the season for giving number nerds. The Chronicle of Philanthropy just published its corporate giving list, and the 2012 edition of the Committee Encouraging Corporate Philanthropy’s Giving in Numbers is due out shortly. We get asked a lot about “typical” giving level or “typical” giving programs for a company. In this, the “other” season of giving, we thought we’d take a look at the Chronicle of Philanthropy’s top 10 biggest givers and see what was typical for them. Note that the below numbers are for those companies that reported to the Chronicle only. And this is only measured by the sheer dollar amount of giving – not giving relative to revenue or profit.
Posted on Wednesday, August 15th, 2012 By Andrea Shatzman
Congrats to the CECP team for a successful 2012 Corporate Philanthropy Summit last week. This year’s theme was “courageous conversations,” and the content lived up to that billing. The conference started with Arianna Huffington’s keynote address—she’s such an engaging speaker and had a few great nuggets to share with attendees. My favorite comment from her is: “You all believe in economic chivalry. Capitalism will not survive without a moral foundation.” And she had some great advice for CR practitioners with respect to dealing with the media: “You need to be relentless in talking about the topic--it’s not just one big announcement that will get you attention.”
Posted on Thursday, June 14th, 2012 By Tara Greco
I am not an organized grocery shopper…which is kind of odd because I am uber-organized in every other aspect of my life. Mostly, I hate menu-planning, which means I’m at the grocery store at least four times a week to pick up “just a few things.”On my last trip to the neighborhood Harris Teeter, I [...]
Posted on Tuesday, May 22nd, 2012 By Tara Greco
The UK government’s mantra, in these times of high unemployment, inflation and low growth, is “We’re all In this together.” And as public-sector spending cuts begin to bite, the government has been keen to show that they expect the very wealthy to do their part. Hence last month’s Budget included, alongside a modest reduction in the top rate of personal income tax, an emphasis on tightening tax loopholes available to wealthy people, particularly in relation to stamp duty on very expensive residential properties. It also included a new ceiling on tax relief for the wealthy: from next year, tax relief above £50,000 in any one year will be capped at 25 percent of income in that year. This would limit, say, a person earning $10 million from claiming tax reliefs of more than £2.5 million; or a person earning £500,000 from claiming tax reliefs of more than £125,000. At first glance, at least to those 99 percent of Britons who earn much less (the UK’s median income is £25,000 a year), this seemed to provide still generous room for tax relief to high-income earners.
Posted on Monday, April 30th, 2012 By Rachel Thompson
Click for larger imageWe have an interesting Easter tradition in my (very large) family. It’s an egg-decorating contest that started 30+ years ago when my kindergarten-teacher mom pulled out all of her fun craft supplies out of storage and invited my twenty-something aunts and uncles to “decorate eggs” while we were waiting for supper. They [...]
Posted on Monday, April 2nd, 2012 By Tara Greco
Two years ago today, the devastating earthquake that struck Haiti made shockwaves well beyond the small Caribbean country. Hundreds of millions of dollars were poured into the country by foreign governments and traditional charitable organizations. But what was most unique was that a substantial portion of international donations—$43 million to be exact—came from text messaging. The relief effort signaled a new age in social giving.
Posted on Friday, January 13th, 2012 By SharedPurpose
Did you see this piece in October’s Ethical Corporation? In it, author Peter Knight takes Tom’s Shoes and other companies to task for tying their marketing strategy to a higher social purpose—positing that society and companies were better off in the days of checkbook philanthropy focused on the CEO’s pet charities. Well, I couldn’t disagree with him more.
Posted on Thursday, October 27th, 2011 By Tara Greco
Every so often, I’m reminded that we’re living in the future. One such “wow” moment was last week, when I attended the U.S. Chamber of Commerce Business Civic Leadership Center’s Global Corporate Citizenship Conference. The conference kicked off with a panel on “Issues and Opportunities in Urban Development,” discussing the future of our planet’s cities in the face of a new wave of urbanization. The 20th century saw a global shift toward urbanization – a trend which has only increased in the new century. My colleague Kitty Potter wrote recently that the global population has doubled in just 50 years – and more and more are leaving rural and suburban regions in favor of cities.
Posted on Wednesday, October 12th, 2011 By Andrea Shatzman
Many of us in cause branding believe in the power of partnerships. We have often sat between a corporation and an NGO and had the delightful task of having to translate two very distinct dialects. I am here to say we are at an exciting time in the evolution of cause brands, be it for-profit, non-profit or even some-profit! There are symbiotic relationships bursting on the scene everywhere, often driven by a common effort to build a truly new and vibrant American brand.
Posted on Thursday, September 22nd, 2011 By SharedPurpose