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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.APCOForum.com
Visit APCOForum.com, the home blog of APCO Worldwide. Contributors include APCO's consultants around the world.
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History & Categories
Click to unfold.Recent Posts
- What’s behind the gender wage gap in Seattle?
- iCrisis, version 2.0
- Takeaways From New Renewable Energy Proposals in Washington State
- The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
- Women Helping Women
- Meet the Aspirationals: Three Findings from Regeneration Roadmap
- As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
- Shareholders of the World, Unite!? (Part II)
- Mandatorily Philanthropic?
- The Word from Seattle: U.S. Needs Sustained Clean Tech Movement
Categories
- Business Alignment/Integration (69)
- Philanthropy (65)
- Volunteerism & Service (56)
- Community Engagement (50)
- What's Next for CR (50)
- Communicating CR (48)
- Nonprofit Operations and Communications (35)
- CR in North America (33)
- Cause Marketing (23)
- Health (23)
Archives by Month
- May 2013 (2)
- April 2013 (1)
- March 2013 (3)
- February 2013 (5)
- January 2013 (5)
- December 2012 (2)
- October 2012 (11)
- September 2012 (5)
- August 2012 (9)
- July 2012 (1)
Blogroll
- Alice Korngold on Fast Company
- Armchair Advocates
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Category Archives: CR in Europe
An Egg-cellent Charitable Adventure in London
Click for larger imageWe have an interesting Easter tradition in my (very large) family. It’s an egg-decorating contest that started 30+ years ago when my kindergarten-teacher mom pulled out all of her fun craft supplies out of storage and invited my twenty-something aunts and uncles to “decorate eggs” while we were waiting for supper. They [...]
Posted on Monday, April 2nd, 2012
Also posted in Philanthropy Tagged contest, Fabergé Big Egg Hunt, London, peeps, text to give Leave a comment
Also posted in Philanthropy Tagged contest, Fabergé Big Egg Hunt, London, peeps, text to give Leave a comment
Shared Purpose Writ Large in Tunisia and Egypt
When we named this blog “Shared Purpose,” we had in mind the importance of business having a wider purpose than profit-generation alone: i.e., a shared interest and responsibility with the rest of society to help bring about a more sustainable world.
These past weeks, watching the people of Tunisia and Egypt exert their shared purpose through massive, peaceful, non-sectarian demonstrations, I’ve been reminded of two verities, amid the great uncertainties, about the bigger picture of what “shared purpose” means and involves.
Posted on Wednesday, February 16th, 2011
Also posted in Community Engagement, What's Next for CR Tagged Egypt, Middle East, public goods, shared purpose, Tunisia, youth Leave a comment
Also posted in Community Engagement, What's Next for CR Tagged Egypt, Middle East, public goods, shared purpose, Tunisia, youth Leave a comment
A New Test for Responsible Business: Show Us the Money
It’s one of the most famous lines in the movies: “Follow the money … Just … follow the money.” These days, with a third of the world living on $2 a day, a third learning what zero growth or thereabouts looks like and the other third rattling along at 8-percent to 10-percent growth with massive resource depletion and rising inequality, the emerging call to big business and wealth-holders generally is becoming louder: Show us the money. How did you make it, what are you doing with it and who benefits from all this wealth you create?
Posted on Monday, January 31st, 2011
Also posted in Business Alignment/Integration Tagged bonus pools, CSR, hashtag, Lloyds Bank, Rachel Thompson, Sir Victor Blank, Tax Justice Campaign, UK UnCut Leave a comment
Also posted in Business Alignment/Integration Tagged bonus pools, CSR, hashtag, Lloyds Bank, Rachel Thompson, Sir Victor Blank, Tax Justice Campaign, UK UnCut Leave a comment
British Prime Minister Calls for More CR as Part of “Big Society” Agenda
Back in April, when David Cameron – now the British prime minister – launched his Conservative Party’s election campaign with a pledge to make Britain a “Big Society” through greater community empowerment and volunteerism, the idea was widely criticized as confusing, poorly conceived or simply code for public service cuts.
Posted on Friday, December 3rd, 2010
Also posted in Communicating CR, What's Next for CR Tagged Big society, BitC, Business Commits, Business in the Community, CSR, David Cameron 3 Comments
Also posted in Communicating CR, What's Next for CR Tagged Big society, BitC, Business Commits, Business in the Community, CSR, David Cameron 3 Comments
Big Business, Big Responsibilities
Launched last Monday in London, Big Business Big Responsibilities is a new book by three in-house corporate sustainability practitioners – Andy Wales of global brewer SABMiller,* Matthew Gorman of U.K. airport operator BAA, and Dunstan Hope of Business for Social Responsibility (BSR), previously at BT. Their book is a short and lucid insiders’ look at how [...]
Posted on Friday, July 30th, 2010
Also posted in Business Alignment/Integration, What's Next for CR Tagged Andy Wales, Aron Cramer, Big Business Big Responsibilities, Dunstan Hope, Matthew Gorman, sustainability Leave a comment
Also posted in Business Alignment/Integration, What's Next for CR Tagged Andy Wales, Aron Cramer, Big Business Big Responsibilities, Dunstan Hope, Matthew Gorman, sustainability Leave a comment
Time to make AA1000 the standard for election campaigning?
Yesterday’s UK general election has resulted, as expected, in a ‘hung’ Parliament in which neither of the two major political parties secured the majority of seats needed to form a government. The third party, which rose and faded again within three weeks, holds the balance of power, and we now face days, maybe weeks, of [...]
Posted on Friday, May 7th, 2010
Catogories CR in Europe Tagged AA1000, CR reporting, parliament, UK election Leave a comment
Catogories CR in Europe Tagged AA1000, CR reporting, parliament, UK election Leave a comment

UK Government Cracks Down on… Philanthropy?
Also posted in Philanthropy | Tagged Big society, David Cameron, philanthropy, recession | Leave a comment