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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: Cause Marketing
Consumers Vote for Cause Marketing
In another victory for cause marketing, Humankind Water took the #1 spot in Walmart’s recent Get on the Shelf social media contest. The contest garnered thousands of entries, ranging from shorts made from towels to a handy dandy eyeglass repair kit.In the end, though, a product that donates 100 percent of net profits to countries [...]
Posted on Thursday, May 10th, 2012
Catogories Cause Marketing Tagged Cause marketing, Get on the Shelf, Humankind Water, Social Media Leave a comment
Catogories Cause Marketing Tagged Cause marketing, Get on the Shelf, Humankind Water, Social Media Leave a comment
The Untapped Healing Power of Bandages
My piano teacher growing up had a great saying whenever I was missing the simple beauty of a piece: “Don’t be a complicated cookie,” he’d say.
I think this has imbued me with a lifelong appreciation of simple but brilliant ideas. I stumbled upon a GREAT one earlier this month.
For people who need a bone marrow transplant, the chances of finding a donor that’s a match are frighteningly small. The trick to solving this problem, of course, is increasing the pool in the donor registry. Getting millions of people to march into a hospital somewhere to give a blood sample – that’s not easy.
Posted on Wednesday, March 28th, 2012
Also posted in Business Alignment/Integration, Health Tagged bandage, bone marrow, bone marrow matching, donor, Help Leave a comment
Also posted in Business Alignment/Integration, Health Tagged bandage, bone marrow, bone marrow matching, donor, Help Leave a comment
BLOG ACTION DAY 2011: HIGHLIGHTS
In case you missed it, this year’s Blog Action Day – also World Food Day – happened Sunday, October 16, and featured more than 2,700 bloggers from 109 countries in digital conversation about food.
Blog Action Day 2011 included voices from across the globe and a range of perspectives – nonprofits, nutrition experts, parents, activists, chefs and others.
Posted on Friday, October 21st, 2011
Also posted in Communicating CR, Health Tagged #BAD11, Blog Action Day, Nonprofit, nutrition, World Food Day 2 Comments
Also posted in Communicating CR, Health Tagged #BAD11, Blog Action Day, Nonprofit, nutrition, World Food Day 2 Comments
Cause Brands in Practice: Introducing United Nations Foundation’s Shot@Life Campaign
Many of us in cause branding believe in the power of partnerships. We have often sat between a corporation and an NGO and had the delightful task of having to translate two very distinct dialects.
I am here to say we are at an exciting time in the evolution of cause brands, be it for-profit, non-profit or even some-profit! There are symbiotic relationships bursting on the scene everywhere, often driven by a common effort to build a truly new and vibrant American brand.
Posted on Thursday, September 22nd, 2011
Also posted in Communicating CR, Nonprofit Operations and Communications, Philanthropy Tagged cause branding, Cause marketing, Shot@Life, United Nations Foundation, vaccines Leave a comment
Also posted in Communicating CR, Nonprofit Operations and Communications, Philanthropy Tagged cause branding, Cause marketing, Shot@Life, United Nations Foundation, vaccines Leave a comment
Corporate Philanthropy = R&D
I was just in NYC and it was a quick-turnaround trip, so unfortunately, I didn’t have time to shop.
When I head back to the Big Apple in a few weeks, I’m going to carve out some time for a side trip to SoHo to check out this new concept from Nordstrom: Treasure&Bond.
Why am I sharing this tidbit with Shared Purpose readers?
Posted on Friday, September 2nd, 2011
Also posted in Philanthropy, What's Next for CR Tagged corporate phlantrhopy, nordstrom, retail, Treasure&Bond 1 Comment
Also posted in Philanthropy, What's Next for CR Tagged corporate phlantrhopy, nordstrom, retail, Treasure&Bond 1 Comment
Making it Stick
Happy anniversary, Shared Purpose! Last year, we saw amazing CR communication campaigns that capitalized on huge international platforms. Idol Gives Back used the epic American Idol platform, One Goal and United Against Malaria capitalized on the World Cup (in Africa for the first time) and Keep a Child Alive used celebrity social networks. In addition, companies used mega-advertising budgets to showcase their initiatives. It was definitely a year of great ideas and creativity.
Posted on Thursday, April 28th, 2011
Also posted in Measurement & Evaluation, Philanthropy Tagged American Idol, corporate philanthropy, CSR, Idol Gives Back, One Goal Leave a comment
Also posted in Measurement & Evaluation, Philanthropy Tagged American Idol, corporate philanthropy, CSR, Idol Gives Back, One Goal Leave a comment
Has CR Become a Parody?
We all saw it. We probably cringed a little. Groupon’s controversial “Save the Money” spot got the most ink for mocking the plethora of CR-focused advertising. It made me ask the question – are the feel good, socially responsible ads believable or has it just become a joke?
Posted on Wednesday, February 9th, 2011
Also posted in Communicating CR, Communications, CR in North America Tagged advertising, ecomagination, Groupon, Madison Avenue, Saturday Night Live, Super Bowl, Tibet 2 Comments
Also posted in Communicating CR, Communications, CR in North America Tagged advertising, ecomagination, Groupon, Madison Avenue, Saturday Night Live, Super Bowl, Tibet 2 Comments
Philanthropy as a Competitive Advantage
For as long as I can remember, Thanksgiving morning = the “Macy’s Day” parade.(Yes, I know its technically the Macy’s THANKSGIVING Day parade, but be honest…we all call it “Macy’s Day.”)And that’s exactly what Macy’s wants...as we’re heading into the high gear of the holiday shopping season, they want all Americans to think, “I need [...]
Posted on Friday, November 19th, 2010
Also posted in Business Alignment/Integration, Community Engagement, Nonprofit Operations and Communications, Philanthropy, Volunteerism & Service, What's Next for CR Tagged macy's, New York, nordstrom, parade, SoHo, Thanksgiving Leave a comment
Also posted in Business Alignment/Integration, Community Engagement, Nonprofit Operations and Communications, Philanthropy, Volunteerism & Service, What's Next for CR Tagged macy's, New York, nordstrom, parade, SoHo, Thanksgiving Leave a comment
The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
Also posted in Business Alignment/Integration | Tagged Armchair Advocates, Defense of Marriage Act, DOMA, equal rights, equality, gay rights, grumpy cat, Howard Schultz, HRC, human rights council, Proposition 8, red equal sign, Supreme Court | Leave a comment