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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.APCOForum.com
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History & Categories
Click to unfold.Recent Posts
- What’s behind the gender wage gap in Seattle?
- iCrisis, version 2.0
- Takeaways From New Renewable Energy Proposals in Washington State
- The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
- Women Helping Women
- Meet the Aspirationals: Three Findings from Regeneration Roadmap
- As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
- Shareholders of the World, Unite!? (Part II)
- Mandatorily Philanthropic?
- The Word from Seattle: U.S. Needs Sustained Clean Tech Movement
Categories
- Business Alignment/Integration (69)
- Philanthropy (65)
- Volunteerism & Service (56)
- Community Engagement (50)
- What's Next for CR (50)
- Communicating CR (48)
- Nonprofit Operations and Communications (35)
- CR in North America (33)
- Cause Marketing (23)
- Health (23)
Archives by Month
- May 2013 (2)
- April 2013 (1)
- March 2013 (3)
- February 2013 (5)
- January 2013 (5)
- December 2012 (2)
- October 2012 (11)
- September 2012 (5)
- August 2012 (9)
- July 2012 (1)
Blogroll
- Alice Korngold on Fast Company
- Armchair Advocates
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Category Archives: Business Alignment/Integration
The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
This post originally appeared on Armchair Advocates.If you’ve opened a laptop or turned on a TV in the last week, you know the Supreme Court has just heard arguments in two landmark cases involving same-sex marriage: a challenge to California’s controversial ban on same-sex marriage (Prop. 8), and to the so-called Defense of Marriage Act [...]
Posted on Thursday, March 28th, 2013
Also posted in Cause Marketing Tagged Armchair Advocates, Defense of Marriage Act, DOMA, equal rights, equality, gay rights, grumpy cat, Howard Schultz, HRC, human rights council, Proposition 8, red equal sign, Supreme Court Leave a comment
Also posted in Cause Marketing Tagged Armchair Advocates, Defense of Marriage Act, DOMA, equal rights, equality, gay rights, grumpy cat, Howard Schultz, HRC, human rights council, Proposition 8, red equal sign, Supreme Court Leave a comment
Meet the Aspirationals: Three Findings from Regeneration Roadmap
As we all know, consumer attitudes toward sustainability are a hot topic in the CR world. A recent webinar from Regeneration Roadmap, an initiative that engages the private sector in addressing environmental and social sustainability challenges, explored just this topic. Their presentation featured some interesting insights on the issue. Here are three points that we thought were most notable:
Posted on Tuesday, March 5th, 2013
Also posted in Environment Tagged aspirationals, brand alignment, consumers, Laura Palantone, Regeneration Roadmap, sustainability Leave a comment
Also posted in Environment Tagged aspirationals, brand alignment, consumers, Laura Palantone, Regeneration Roadmap, sustainability Leave a comment
As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
In March, the U.S. Supreme Court will hear two landmark cases involving the rights of same-sex couples to marry. That these two cases are before the country’s highest court is a testament to just how far along the cause of same-sex marriage has come in recent years, as marriage advocates won game-changing electoral battles in [...]
Posted on Wednesday, February 27th, 2013
Also posted in CR in North America Tagged Defense of Marriage, DOMA, same-sex marriage, Supreme Court 2 Comments
Also posted in CR in North America Tagged Defense of Marriage, DOMA, same-sex marriage, Supreme Court 2 Comments
Shareholders of the World, Unite!? (Part II)
In case you missed it, I wanted to post an update on the dispute between Qualcomm and the New York state government, which was the subject of a blog post back in December. As a recap, the New York State Comptroller Thomas P. DiNapoli, acting on behalf of public employee retirement funds, had filed a [...]
Posted on Tuesday, February 26th, 2013
Also posted in Reporting, What's Next for CR Tagged disclosure policies, James Robinson, New York State, political contributions, Qualcomm, settlement Leave a comment
Also posted in Reporting, What's Next for CR Tagged disclosure policies, James Robinson, New York State, political contributions, Qualcomm, settlement Leave a comment
Mandatorily Philanthropic?
A shade over two decades ago, while conducting a study at Tata Steel, I remember being astounded by the work the steel major was doing in the area of community relations, social development and tribal welfare both in and around Jamshedpur and in other parts of the country. I remember spending days in Steel City as I tried to get a first-hand account of what the company was doing even after going through each and every document that I could lay my hands on - a Social Audit Report, a Sustainability Report, an Environment Report and reams of related documentation that painstakingly laid out the issues the company was trying to address; the success metrics that had been defined at the beginning of the programme; and the progress the company had made over the years in achieving these goals. I also remember that on my way back from Jamshedpur, I threw out most of my clothes from the suitcase I had carried as I wanted to keep the reams of material I had picked up from the plant. Strange as it may sound, I still have most of this material.
Posted on Monday, February 25th, 2013
Also posted in CR in Asia Tagged CR reports, environmental report, social audit report, Sukanti Ghosh, sustainability report, Tata steel Leave a comment
Also posted in CR in Asia Tagged CR reports, environmental report, social audit report, Sukanti Ghosh, sustainability report, Tata steel Leave a comment
Super Bowl Ads That Got it Right: Aligning With Their Inner Champion Brand
Posted on Tuesday, February 5th, 2013
Catogories Business Alignment/Integration Tagged AdBowl, Brand Bowl, Champion Brand, Clydesdale, Farmer, InBev, Jeep, RAM, Super Bowl ads, Whole Again Leave a comment
Catogories Business Alignment/Integration Tagged AdBowl, Brand Bowl, Champion Brand, Clydesdale, Farmer, InBev, Jeep, RAM, Super Bowl ads, Whole Again Leave a comment
Hurricane Sandy Relief: Studies in Philanthropic Giving
Hurricane Sandy had a devastating effect on the New Jersey and New York metropolitan area. It was one of the worst national disasters in U.S. history, directly hitting the most populated area in the nation. Estimates are that at least 125 people died, more than 8.5 million people lost power and $25 billion in business was lost. A month and a half after the storm, people are still without power or a roof over their head.
Despite the devastating loss and disruption, in the wake of Hurricane Sandy individuals and the business community have clearly come together and given. According to the Center on Philanthropy, donors poured $219 million into Sandy relief within the three weeks following the storm.
The almost unprecedented group of music stars that supported the 12-12-12 concert last week in response to Sandy focuses attention on philanthropy in general and how and why people and companies are giving.
Posted on Thursday, December 20th, 2012
Also posted in Philanthropy, Volunteerism & Service Tagged Champion Brands, corporate philanthropy, disaster relief, Sandy, Superstorm Sandy Leave a comment
Also posted in Philanthropy, Volunteerism & Service Tagged Champion Brands, corporate philanthropy, disaster relief, Sandy, Superstorm Sandy Leave a comment
Shareholders of the World, Unite!?
Two news stories caught my eye over the past ten days. On the surface they seem unrelated. But underlying both is a trend that we’ve discussed on this blog before—shareholder activism on environmental, social and governance (ESG) issues.
The first piece of news reported Chevron’s ongoing legal issues relating to its troubled operations in Ecuador. Chevron inherited environmental challenges in Ecuador after it acquired Texaco. This has since led to a contested $18bn legal judgment against the company. The fascinating piece by Gretchen Morghenson at the New York Times reported on Chevron’s subpoena of one of its shareholders, Trillium Asset Management—one of the most prominent socially responsible investors (SRI). Trillium, she reported, is using its ownership to pressure Chevron’s management (without success) into making changes in the way it handles environmental issues, including sponsoring a shareholder resolution to appoint a board director with environmental expertise.
Posted on Thursday, December 20th, 2012
Catogories Business Alignment/Integration Tagged ESG, fund managers, governance, shareholder activism, shareholders Leave a comment
Catogories Business Alignment/Integration Tagged ESG, fund managers, governance, shareholder activism, shareholders Leave a comment
NGOs + Corporations: Getting Smarter Together
In a recent Guardian Sustainable Business Social Impact Forum post, FSG Managing Director Kyle Peterson wrote about the way NGOs are rethinking the way they engage with corporations in pursuit of their social change goals. As Peterson notes, the dialogue between companies and NGOs is now so much more than “donation or confrontation” now, and it often focuses on building partnerships that have staying power; one-off transactions are not the norm anymore. All too often, though, corporate engagement with nonprofits is still positioned as something driven by the business side, and Peterson highlights that the NGO community is getting savvier as shared value concepts take hold. It makes sense: both companies and nonprofits need to up their game if they’re going to reap mutual benefit from partnerships and – most importantly – create the social impact they set out to achieve.
Posted on Friday, October 19th, 2012
Catogories Business Alignment/Integration Tagged FSG, Guardian Sustainable Business Social Impact Forum, Kyle Peterson, Measuring Shared Value, NGOs Leave a comment
Catogories Business Alignment/Integration Tagged FSG, Guardian Sustainable Business Social Impact Forum, Kyle Peterson, Measuring Shared Value, NGOs Leave a comment

iCrisis, version 2.0
And then I realized it's just a matter of time before I'm going to learn if a company discriminates against gay people, or is a union buster, or has a CEO that denies climate change, or has a political action committee that gives only to Republicans, or has a slew of OSHA violations, or doesn't pay any taxes, or has another product that's being recalled - ALL AT THE POINT OF SALE.
The good news about Good Guide is the database is responsibly curated - while the owners of the database are of the west-coast, granola-crunchy variety, they are at least open to discussion with people from other points of view or agendas.Also posted in CR in North America, Technology and CR | Tagged app, Buycott, David Wescott | Leave a comment