Category Archives: Business Alignment/Integration

iCrisis, version 2.0

buycottThree years ago I predicted the coming armageddon for brands by discussing databases and highlighting the Good Guide mobile app. If you haven't heard of it, that's the app where you scan the barcode of a box of cereal in a store with your smartphone and the app tells you that the cereal manufacturer "violated the Clean Water Act" or has some controversial ingredient in it. It also offers any number of "higher rated" substitute products that more closely meet the app founder's standards. Back then I tried it and then I wrote:

And then I realized it's just a matter of time before I'm going to learn if a company discriminates against gay people, or is a union buster, or has a CEO that denies climate change, or has a political action committee that gives only to Republicans, or has a slew of OSHA violations, or doesn't pay any taxes, or has another product that's being recalled - ALL AT THE POINT OF SALE.

The good news about Good Guide is the database is responsibly curated - while the owners of the database are of the west-coast, granola-crunchy variety, they are at least open to discussion with people from other points of view or agendas.
Posted on Thursday, May 16th, 2013 By SharedPurpose
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The Red Equal Signs: Top Takeaways for Cause-Conscious Companies

This post originally appeared on Armchair Advocates.If you’ve opened a laptop or turned on a TV in the last week, you know the Supreme Court has just heard arguments in two landmark cases involving same-sex marriage: a challenge to California’s controversial ban on same-sex marriage (Prop. 8), and to the so-called Defense of Marriage Act [...]
Posted on Thursday, March 28th, 2013 By Daniel Gabis
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Meet the Aspirationals: Three Findings from Regeneration Roadmap

As we all know, consumer attitudes toward sustainability are a hot topic in the CR world. A recent webinar from Regeneration Roadmap, an initiative that engages the private sector in addressing environmental and social sustainability challenges, explored just this topic. Their presentation featured some interesting insights on the issue. Here are three points that we thought were most notable:
Posted on Tuesday, March 5th, 2013 By Laura Palantone
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As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America

In March, the U.S. Supreme Court will hear two landmark cases involving the rights of same-sex couples to marry. That these two cases are before the country’s highest court is a testament to just how far along the cause of same-sex marriage has come in recent years, as marriage advocates won game-changing electoral battles in [...]
Posted on Wednesday, February 27th, 2013 By Daniel Gabis
Also posted in CR in North America | Tagged , , , | 2 Comments

Shareholders of the World, Unite!? (Part II)

In case you missed it, I wanted to post an update on the dispute between Qualcomm and the New York state government, which was the subject of a blog post back in December. As a recap, the New York State Comptroller Thomas P. DiNapoli, acting on behalf of public employee retirement funds, had filed a [...]
Posted on Tuesday, February 26th, 2013 By James Robinson
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Mandatorily Philanthropic?

Sukanti GhoshA shade over two decades ago, while conducting a study at Tata Steel, I remember being astounded by the work the steel major was doing in the area of community relations, social development and tribal welfare both in and around Jamshedpur and in other parts of the country. I remember spending days in Steel City as I tried to get a first-hand account of what the company was doing even after going through each and every document that I could lay my hands on - a Social Audit Report, a Sustainability Report, an Environment Report and reams of related documentation that painstakingly laid out the issues the company was trying to address; the success metrics that had been defined at the beginning of the programme; and the progress the company had made over the years in achieving these goals. I also remember that on my way back from Jamshedpur, I threw out most of my clothes from the suitcase I had carried as I wanted to keep the reams of material I had picked up from the plant. Strange as it may sound, I still have most of this material.
Posted on Monday, February 25th, 2013 By SharedPurpose
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Super Bowl Ads That Got it Right: Aligning With Their Inner Champion Brand

Bill Dalbec On the day after the Super Bowl, most of the talk and reporting centered not on the thrilling game or 31-minute blackout delay or Beyoncé’s performance (OK, there was quite a bit of coverage of her), but on the commercials: the perennial quest by advertisers to one-up each other and win the coveted USA Today Ad Meter. Like many in the communications profession, I anxiously awaited the start of the ad parade, er game, and have my own thoughts on the ads. Some were entertaining, others endearing, and still others perplexing. At least one pushed the boundaries of good taste and was roundly criticized by professionals and consumers alike.
Posted on Tuesday, February 5th, 2013 By SharedPurpose
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Hurricane Sandy Relief: Studies in Philanthropic Giving

Hurricane Sandy had a devastating effect on the New Jersey and New York metropolitan area. It was one of the worst national disasters in U.S. history, directly hitting the most populated area in the nation. Estimates are that at least 125 people died, more than 8.5 million people lost power and $25 billion in business was lost. A month and a half after the storm, people are still without power or a roof over their head. Despite the devastating loss and disruption, in the wake of Hurricane Sandy individuals and the business community have clearly come together and given. According to the Center on Philanthropy, donors poured $219 million into Sandy relief within the three weeks following the storm. The almost unprecedented group of music stars that supported the 12-12-12 concert last week in response to Sandy focuses attention on philanthropy in general and how and why people and companies are giving.
Posted on Thursday, December 20th, 2012 By SharedPurpose
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Shareholders of the World, Unite!?

Two news stories caught my eye over the past ten days. On the surface they seem unrelated. But underlying both is a trend that we’ve discussed on this blog before—shareholder activism on environmental, social and governance (ESG) issues. The first piece of news reported Chevron’s ongoing legal issues relating to its troubled operations in Ecuador. Chevron inherited environmental challenges in Ecuador after it acquired Texaco. This has since led to a contested $18bn legal judgment against the company. The fascinating piece by Gretchen Morghenson at the New York Times reported on Chevron’s subpoena of one of its shareholders, Trillium Asset Management—one of the most prominent socially responsible investors (SRI). Trillium, she reported, is using its ownership to pressure Chevron’s management (without success) into making changes in the way it handles environmental issues, including sponsoring a shareholder resolution to appoint a board director with environmental expertise.
Posted on Thursday, December 20th, 2012 By James Robinson
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NGOs + Corporations: Getting Smarter Together

In a recent Guardian Sustainable Business Social Impact Forum post, FSG Managing Director Kyle Peterson wrote about the way NGOs are rethinking the way they engage with corporations in pursuit of their social change goals. As Peterson notes, the dialogue between companies and NGOs is now so much more than “donation or confrontation” now, and it often focuses on building partnerships that have staying power; one-off transactions are not the norm anymore. All too often, though, corporate engagement with nonprofits is still positioned as something driven by the business side, and Peterson highlights that the NGO community is getting savvier as shared value concepts take hold. It makes sense: both companies and nonprofits need to up their game if they’re going to reap mutual benefit from partnerships and – most importantly – create the social impact they set out to achieve.
Posted on Friday, October 19th, 2012 By SharedPurpose
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