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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
That Extra Dollar at the Register Really Does Make a Difference
I am not an organized grocery shopper…which is kind of odd because I am uber-organized in every other aspect of my life. Mostly, I hate menu-planning, which means I’m at the grocery store at least four times a week to pick up “just a few things.”
On my last trip to the neighborhood Harris Teeter, I was pleasantly surprised by a promotion at the check-out counter: an “add-on” donation to support our troops. Now, I have been encountering these cash-register donation requests for YEARS and I never bite. (And I’m a bleeding heart!) But this message is timely and pertinent, and it was a no-brainer, so I gave the max of $5 without hesitating.
Point-of-purchase donations have been around forever (think penny cans at the Five-and-Dime store, and the Children’s Miracle Network balloon stickers at various fast food joints), and for the most part they are quite effective. It’s a simple, feel-good, impulse “purchase.”
According to the 2011 CECP Giving In Numbers report, corporate partners have the power to generate significant funds through development campaigns “at the register.” The median cost to run a “register” campaign is $80,000, and the average campaign haul is about $3M.
With many local and national consumer-facing businesses making this kind of commitment every year, that adds up to some serious annual investments in the non-profit sector.
Catogories Community Engagement, Philanthropy and tagged CECP Giving in Numbers, Harris Teeter, point of sale donation
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