Tag Archives: vaccines

Cause Brands in Practice: Introducing United Nations Foundation’s Shot@Life Campaign

Many of us in cause branding believe in the power of partnerships. We have often sat between a corporation and an NGO and had the delightful task of having to translate two very distinct dialects. I am here to say we are at an exciting time in the evolution of cause brands, be it for-profit, non-profit or even some-profit! There are symbiotic relationships bursting on the scene everywhere, often driven by a common effort to build a truly new and vibrant American brand.
Posted on Thursday, September 22nd, 2011 By SharedPurpose
Catogories  Cause Marketing Communicating CR Nonprofit Operations and Communications Philanthropy | Also tagged , , , | Leave a comment