Tag Archives: HBR Blog Network

Shared Value and the Bottom of the Pyramid

There was an interesting post last week on the HBR Blog Network. It posited that many companies focused on the bottom of the economic pyramid have failed because they’ve ascribed to a philosophy, based on C.K. Prahalad’s work, that they needed to “aim for low prices, low profit margins, and high sales volumes.” The author takes issue with this, saying companies are well – squeamish – about making anything but a low profit margin when selling to poor populations.
Posted on Tuesday, June 19th, 2012 By Andrea Shatzman
Catogories  Business Alignment/Integration | Also tagged , | Leave a comment