On February 10, APCO Worldwide’s San Francisco office hosted an executive roundtable on the “New Decade, New Consumer: A ‘2020’ look at how brand and reputation drives business results in a connected, global economy.” Moderated by Shelby Coffey, former editor of the Los Angeles Times and member of APCO’s International Advisory Council, the panel featured senior-level communication executives from such leading companies as University of Phoenix*, IKEA*, Redphlag, and Facebook. The event attracted more than 90 attendees from Bay Area companies, including representatives from Gap, PlayFirst, Kodak Gallery* and Greenpeace.
Posted on Friday, February 11th, 2011
By Tara GrecoCatogories Business Alignment/Integration Communications | Also tagged #apcosf, #newconsumer, Brandon McCormick, IAC, Joseph Roth, new consumer, Rob Wrubel, San Francisco, Shelby Coffey 
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
New Decade, New Consumer
Catogories Business Alignment/Integration Communications | Also tagged #apcosf, #newconsumer, Brandon McCormick, IAC, Joseph Roth, new consumer, Rob Wrubel, San Francisco, Shelby Coffey | Leave a comment