About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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ContributorsLeela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.Laura PalantoneLaura is a member of our corporate communications team and is based in New York.James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
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History & CategoriesClick to unfold.
- What’s behind the gender wage gap in Seattle?
- iCrisis, version 2.0
- Takeaways From New Renewable Energy Proposals in Washington State
- The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
- Women Helping Women
- Meet the Aspirationals: Three Findings from Regeneration Roadmap
- As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
- Shareholders of the World, Unite!? (Part II)
- Mandatorily Philanthropic?
- The Word from Seattle: U.S. Needs Sustained Clean Tech Movement
Tag Archives: cooking matters
Who doesn’t like the idea of getting more for your dollar? I know I always give myself a pat on the back when my grocery cashier tells me, “You saved $35 this week!” For me, it’s a sense of accomplishment with little consequence either way, but for many families, savings can mean the difference between a meal on the table and going to bed hungry. Luckily there are organizations like Share Our Strength®, a national nonprofit whose goal is to end childhood hunger in America. One of their many programs is Cooking Matters®, which empowers low-income families with the skills, knowledge and confidence to prepare healthy and affordable meals.
Posted on Wednesday, June 27th, 2012 By SharedPurpose
New research by APCO for Share Our Strength* shows takes a look at family dinner cooking behaviors of low income Americans – and the results may be surprising to some. Earlier this week, my colleague Robin Deliso wrote about what marketers can learn from the study results. With such a rich study there are many great findings that can be discussed, so I thought this week I would look at it from a slightly different angle. A key nuance to the findings that I found particularly interesting is that families that have been directly affected by the recession are more likely to skip healthy purchases than those who have not been so directly touched by the economic downturn. From the qualitative component of the research APCO conducted we know that when families are forced to make that choice between more expensive, healthier products and less expensive, less healthy options it is not a choice that they feel good about. If 85% of low income parents say that eating healthy meals is important for their families, why would they cut corners on the food they are serving? The research didn’t answer this question directly, but it is possible to begin connecting the dots.
Posted on Thursday, March 1st, 2012 By SharedPurpose