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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Tag Archives: Cause marketing
Marketing Your Company’s Commitment to Shared Value
Did you see this piece in October’s Ethical Corporation?
In it, author Peter Knight takes Tom’s Shoes and other companies to task for tying their marketing strategy to a higher social purpose—positing that society and companies were better off in the days of checkbook philanthropy focused on the CEO’s pet charities.
Well, I couldn’t disagree with him more.
Posted on Thursday, October 27th, 2011
Catogories Communicating CR Philanthropy Also tagged CMOs, corporate philanthropy, social issues, Tom's Shoes Leave a comment
Catogories Communicating CR Philanthropy Also tagged CMOs, corporate philanthropy, social issues, Tom's Shoes Leave a comment
Cause Brands in Practice: Introducing United Nations Foundation’s Shot@Life Campaign
Many of us in cause branding believe in the power of partnerships. We have often sat between a corporation and an NGO and had the delightful task of having to translate two very distinct dialects.
I am here to say we are at an exciting time in the evolution of cause brands, be it for-profit, non-profit or even some-profit! There are symbiotic relationships bursting on the scene everywhere, often driven by a common effort to build a truly new and vibrant American brand.
Posted on Thursday, September 22nd, 2011
Catogories Cause Marketing Communicating CR Nonprofit Operations and Communications Philanthropy Also tagged cause branding, Shot@Life, United Nations Foundation, vaccines Leave a comment
Catogories Cause Marketing Communicating CR Nonprofit Operations and Communications Philanthropy Also tagged cause branding, Shot@Life, United Nations Foundation, vaccines Leave a comment
Cause Marketing Forum Wrap Up: Cause is Everywhere
APCO’s Andrea Shatzman attended the Cause Marketing Forum conference in Chicago last week. She has some interesting trends and topics to share with us.Last week I attended the 8th annual Cause Marketing Forum, and I’m feeling energized and optimistic – it’s really amazing to see the creativity and the volume of cause campaigns that have [...]
Posted on Wednesday, June 9th, 2010
Catogories Cause Marketing Communicating CR Philanthropy Also tagged cause marketing forum, Halo awards Leave a comment
Catogories Cause Marketing Communicating CR Philanthropy Also tagged cause marketing forum, Halo awards Leave a comment
Consumers Vote for Cause Marketing
Catogories Cause Marketing | Also tagged Get on the Shelf, Humankind Water, Social Media | Leave a comment