About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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ContributorsLeela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.Laura PalantoneLaura is a member of our corporate communications team and is based in New York.James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
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History & CategoriesClick to unfold.
- What’s behind the gender wage gap in Seattle?
- iCrisis, version 2.0
- Takeaways From New Renewable Energy Proposals in Washington State
- The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
- Women Helping Women
- Meet the Aspirationals: Three Findings from Regeneration Roadmap
- As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
- Shareholders of the World, Unite!? (Part II)
- Mandatorily Philanthropic?
- The Word from Seattle: U.S. Needs Sustained Clean Tech Movement
Tag Archives: Cause marketing
In another victory for cause marketing, Humankind Water took the #1 spot in Walmart’s recent Get on the Shelf social media contest. The contest garnered thousands of entries, ranging from shorts made from towels to a handy dandy eyeglass repair kit.In the end, though, a product that donates 100 percent of net profits to countries [...]
Posted on Thursday, May 10th, 2012 By SharedPurpose
Did you see this piece in October’s Ethical Corporation? In it, author Peter Knight takes Tom’s Shoes and other companies to task for tying their marketing strategy to a higher social purpose—positing that society and companies were better off in the days of checkbook philanthropy focused on the CEO’s pet charities. Well, I couldn’t disagree with him more.
Posted on Thursday, October 27th, 2011 By Tara Greco
Many of us in cause branding believe in the power of partnerships. We have often sat between a corporation and an NGO and had the delightful task of having to translate two very distinct dialects. I am here to say we are at an exciting time in the evolution of cause brands, be it for-profit, non-profit or even some-profit! There are symbiotic relationships bursting on the scene everywhere, often driven by a common effort to build a truly new and vibrant American brand.
Posted on Thursday, September 22nd, 2011 By SharedPurpose
APCO’s Andrea Shatzman attended the Cause Marketing Forum conference in Chicago last week. She has some interesting trends and topics to share with us.Last week I attended the 8th annual Cause Marketing Forum, and I’m feeling energized and optimistic – it’s really amazing to see the creativity and the volume of cause campaigns that have [...]
Posted on Wednesday, June 9th, 2010 By Tara Greco