The following are some thought-provoking pieces written by members of APCO’s CR3G team that we find useful and wanted to share with you.
Campaigns for a Cause, by AdAge’s Nancy Giges
Corporate social responsibility is rapidly becoming a key component of today’s marketing plans; but for many years, companies weren’t getting much credit for all the good they were doing. That’s changing as marketers realize the value of CSR and engage public relations professionals to help them expand efforts to embrace a strategy that goes far beyond just handing out money.
Leveraging Employee Confidence
A survey conducted by APCO Worldwide and Gagen Mcdonald reveals surprisingly high levels of confidence among American employees in the overall direction and management of their respective companies, despite the current economic environment.
Put Sustainability to Work as an IR Differentiator
Many companies today have at least a basic approach to corporate responsibility and sustainability. However, it typically lives in a separate world from investor relations. But as corporate leaders are showing, discussing their approaches to major environmental, social and governance (ESG) issues as part of the IR information flow can be an opportunity to differentiate their investment story, management quality, innovative solutions and prospects for sustainable growth and value creation.
This article appears in the 5th edition of PR News Corporate Social Responsibility and Green PR Guidebook.
Reputation & Responsibility
A meta-analysis of corporate reputation research for more than 15 Fortune 100 companies demonstrates that social responsibility is a key driver in defining corporate reputation – impacting more than a quarter of a company’s overall reputation.
Return on Reputation Indicator – State of the Retail Industry
APCO Worldwide created a groundbreaking research-based management tool called Return on Reputation Indicator that takes a broader, more holistic, 360-degree view of reputation. The State of the Retail Industry study provides deep insight into the key issues and expectations that define the retail industry’s reputation, the key strengths and opportunities for enhancing reputation, and how reputation can shape the operating environment and drive business outcomes.
Viewpoint Corporate Responsibility Journal: Business & policy perspectives on corporate responsibility
Written by APCO senior strategists from around the world