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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Resources & Pubs
The following are some thought-provoking pieces written by members of APCO’s CR3G team that we find useful and wanted to share with you.
Campaigns for a Cause, by AdAge’s Nancy Giges
Corporate social responsibility is rapidly becoming a key component of today’s marketing plans; but for many years, companies weren’t getting much credit for all the good they were doing. That’s changing as marketers realize the value of CSR and engage public relations professionals to help them expand efforts to embrace a strategy that goes far beyond just handing out money.
Leveraging Employee Confidence
A survey conducted by APCO Worldwide and Gagen Mcdonald reveals surprisingly high levels of confidence among American employees in the overall direction and management of their respective companies, despite the current economic environment.
Put Sustainability to Work as an IR Differentiator
Many companies today have at least a basic approach to corporate responsibility and sustainability. However, it typically lives in a separate world from investor relations. But as corporate leaders are showing, discussing their approaches to major environmental, social and governance (ESG) issues as part of the IR information flow can be an opportunity to differentiate their investment story, management quality, innovative solutions and prospects for sustainable growth and value creation.
This article appears in the 5th edition of PR News Corporate Social Responsibility and Green PR Guidebook.
Reputation & Responsibility
A meta-analysis of corporate reputation research for more than 15 Fortune 100 companies demonstrates that social responsibility is a key driver in defining corporate reputation – impacting more than a quarter of a company’s overall reputation.
Return on Reputation Indicator – State of the Retail Industry
APCO Worldwide created a groundbreaking research-based management tool called Return on Reputation Indicator that takes a broader, more holistic, 360-degree view of reputation. The State of the Retail Industry study provides deep insight into the key issues and expectations that define the retail industry’s reputation, the key strengths and opportunities for enhancing reputation, and how reputation can shape the operating environment and drive business outcomes.
2010
‘Prove it’ is the new standard
When it comes to CSR communications, proof has replaced trust as the organising principle
PRWeek by Rachel Thompson
2009
Viewpoint Corporate Responsibility Journal: Business & policy perspectives on corporate responsibility
Written by APCO senior strategists from around the world
2008