Last week on Earth Day, Whole Foods officially stopped selling red-rated wild-caught fish in its seafood departments. Big stuff right? No longer does steering clear of over-fished fish seem so fringe. Though, let’s be fair. It’s Whole Foods. The petri dish of all sustainability experiments. But wait – Whole Foods isn’t the only one. BJ’s Wholesale Club last month announced they would only carry seafood from sustainable suppliers…and BJ’s isn’t Whole Foods.
The seafood counter is looking pretty bright! But this briny little tale didn’t prepare me for Burger King’s announcement just a few days later. Burger King made a commitment that all of its eggs and pork will come from cage-free chickens and pigs by 2017. Yeah – Burger King. Feeling a little Chipotle heat, perhaps?
Whoever said peer pressure was bad? At this rate, if companies continue this rapid-fire one-upmanship (with, of course, a dash of new regulations thrown in here and there), in the next five years, our grocery shelves and our restaurant menus will hardly be recognizable.
Anyone care to forecast the next headline?
Posted on Tuesday, May 1st, 2012
By Andrea ShatzmanCatogories Environment and tagged cage-free, red-rated, seafood, sustainability, wild-caught. Bookmark the
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Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Food, Glorious Responsible Food
Last week on Earth Day, Whole Foods officially stopped selling red-rated wild-caught fish in its seafood departments. Big stuff right? No longer does steering clear of over-fished fish seem so fringe. Though, let’s be fair. It’s Whole Foods. The petri dish of all sustainability experiments. But wait – Whole Foods isn’t the only one. BJ’s Wholesale Club last month announced they would only carry seafood from sustainable suppliers…and BJ’s isn’t Whole Foods.
The seafood counter is looking pretty bright! But this briny little tale didn’t prepare me for Burger King’s announcement just a few days later. Burger King made a commitment that all of its eggs and pork will come from cage-free chickens and pigs by 2017. Yeah – Burger King. Feeling a little Chipotle heat, perhaps?
Whoever said peer pressure was bad? At this rate, if companies continue this rapid-fire one-upmanship (with, of course, a dash of new regulations thrown in here and there), in the next five years, our grocery shelves and our restaurant menus will hardly be recognizable.
Anyone care to forecast the next headline?
Catogories Environment and tagged cage-free, red-rated, seafood, sustainability, wild-caught
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