Last week on Earth Day, Whole Foods officially stopped selling red-rated wild-caught fish in its seafood departments. Big stuff right? No longer does steering clear of over-fished fish seem so fringe. Though, let’s be fair. It’s Whole Foods. The petri dish of all sustainability experiments. But wait – Whole Foods isn’t the only one. BJ’s Wholesale Club last month announced they would only carry seafood from sustainable suppliers…and BJ’s isn’t Whole Foods.
The seafood counter is looking pretty bright! But this briny little tale didn’t prepare me for Burger King’s announcement just a few days later. Burger King made a commitment that all of its eggs and pork will come from cage-free chickens and pigs by 2017. Yeah – Burger King. Feeling a little Chipotle heat, perhaps?
Whoever said peer pressure was bad? At this rate, if companies continue this rapid-fire one-upmanship (with, of course, a dash of new regulations thrown in here and there), in the next five years, our grocery shelves and our restaurant menus will hardly be recognizable.
Anyone care to forecast the next headline?