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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Consumers Vote for Cause Marketing
In another victory for cause marketing, Humankind Water took the #1 spot in Walmart’s recent Get on the Shelf social media contest. The contest garnered thousands of entries, ranging from shorts made from towels to a handy dandy eyeglass repair kit.
In the end, though, a product that donates 100 percent of net profits to countries fighting AIDS, malaria, measles and warfare won out – showing that consumers across the economic spectrum support products that make a social impact.
Here’s a video about the winning entry and a brandchannel writeup of the contest.
It will be interesting to see whether Walmart and other competitor merchants take note of Humankind’s success and introduce more cause products into their assortments. In the end, it will happen if customers demand it – so speak up!
Catogories Cause Marketing and tagged Cause marketing, Get on the Shelf, Humankind Water, Social Media
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