Andrea Shatzman is an associate director in APCO’s Washington, D.C. office.
We’ve been calling 2012 the year of regulation – with new guidelines and regulation cropping up for all manner of CR issues. And government involvement is now slowly creeping over to cause marketing.
It’s the season of all things pink, and we are well into the era of backlash against the “pinking of America.” Yesterday, New York Attorney General Eric T. Schneiderman issued best practices to promote transparency in cause marketing. This was the culmination of a year-long review of corporate pink ribbon campaigns.
The best practices New York came up with are common-sense guidelines that would help consumers know how much (if any!) of their money is going to the cause and to what organization(s). Transparency-in-cause-marketing 101.
These aren’t binding regulations by any means, but kudos to New York for shining a spotlight on the issue. I’ve walked into far too many stores in October and been asked to contribute to “breast cancer” with absolutely no way to know what I’d be contributing to. And of course breast cancer causes aren’t the only culprits, just the most prominent ones this time of year.
Curious to see what kind of traction the best practices get and what kind of endorsements they will see from companies and nonprofits in the coming weeks.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Cause: The Next Frontier for Regulation
Andrea Shatzman is an associate director in APCO’s Washington, D.C. office.
We’ve been calling 2012 the year of regulation – with new guidelines and regulation cropping up for all manner of CR issues. And government involvement is now slowly creeping over to cause marketing.
It’s the season of all things pink, and we are well into the era of backlash against the “pinking of America.” Yesterday, New York Attorney General Eric T. Schneiderman issued best practices to promote transparency in cause marketing. This was the culmination of a year-long review of corporate pink ribbon campaigns.
The best practices New York came up with are common-sense guidelines that would help consumers know how much (if any!) of their money is going to the cause and to what organization(s). Transparency-in-cause-marketing 101.
These aren’t binding regulations by any means, but kudos to New York for shining a spotlight on the issue. I’ve walked into far too many stores in October and been asked to contribute to “breast cancer” with absolutely no way to know what I’d be contributing to. And of course breast cancer causes aren’t the only culprits, just the most prominent ones this time of year.
Curious to see what kind of traction the best practices get and what kind of endorsements they will see from companies and nonprofits in the coming weeks.
Catogories Cause Marketing and tagged best practices in cause marketing, pinking of America, transparency in cause marketing
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