Daniel Gabis is a project consultant in APCO’s Washington, D.C. office.
As a former resident of Alabama, I was dismayed to see the news of last April’s devastating tornadoes in my home state.
And as an alumnus of Auburn University, I was proud to see fellow alum and Heisman Trophy-winner Bo Jackson working to make a difference to those affected.
A year ago, an outbreak of more than 60 tornadoes killed more than 200 people in Alabama. This week, Bo Jackson will trade his football pads for a bicycle as he launches his “Bo Bikes Bama” charity ride across the state to raise money for tornado relief. He’ll be joined along the way by sports figures including Lance Armstrong, Ken Griffey, Jr., and downhill skier Picabo Street. Ultimately, he hopes to raise $1 million for tornado relief in the state.
Individuals can ride along for a donation of $200, and Bo’s bikes will be auctioned off to raise additional funds. The ride is being supported by a number of national and local companies. You can follow along with Bo’s ride on Twitter, @BoBikesBama.
In Alabama, football is king. Bo knows this, and his charity bicycle tour is a pitch perfect way take the state’s most passionate pastime and use it to bring national awareness and support to the families and communities affected by disaster.
And as we say in Auburn, “War Eagle” to that!