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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Bo Knows Charity
Daniel Gabis is a project consultant in APCO’s Washington, D.C. office.
As a former resident of Alabama, I was dismayed to see the news of last April’s devastating tornadoes in my home state.
And as an alumnus of Auburn University, I was proud to see fellow alum and Heisman Trophy-winner Bo Jackson working to make a difference to those affected.
A year ago, an outbreak of more than 60 tornadoes killed more than 200 people in Alabama. This week, Bo Jackson will trade his football pads for a bicycle as he launches his “Bo Bikes Bama” charity ride across the state to raise money for tornado relief. He’ll be joined along the way by sports figures including Lance Armstrong, Ken Griffey, Jr., and downhill skier Picabo Street. Ultimately, he hopes to raise $1 million for tornado relief in the state.
Individuals can ride along for a donation of $200, and Bo’s bikes will be auctioned off to raise additional funds. The ride is being supported by a number of national and local companies. You can follow along with Bo’s ride on Twitter, @BoBikesBama.
In Alabama, football is king. Bo knows this, and his charity bicycle tour is a pitch perfect way take the state’s most passionate pastime and use it to bring national awareness and support to the families and communities affected by disaster.
And as we say in Auburn, “War Eagle” to that!
Catogories Community Engagement, Volunteerism & Service and tagged Alabama, charity, disaster relief, Volunteerism
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