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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.APCOForum.com
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History & Categories
Click to unfold.Recent Posts
- What’s behind the gender wage gap in Seattle?
- iCrisis, version 2.0
- Takeaways From New Renewable Energy Proposals in Washington State
- The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
- Women Helping Women
- Meet the Aspirationals: Three Findings from Regeneration Roadmap
- As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
- Shareholders of the World, Unite!? (Part II)
- Mandatorily Philanthropic?
- The Word from Seattle: U.S. Needs Sustained Clean Tech Movement
Categories
- Business Alignment/Integration (69)
- Philanthropy (65)
- Volunteerism & Service (56)
- Community Engagement (50)
- What's Next for CR (50)
- Communicating CR (48)
- Nonprofit Operations and Communications (35)
- CR in North America (33)
- Cause Marketing (23)
- Health (23)
Archives by Month
- May 2013 (2)
- April 2013 (1)
- March 2013 (3)
- February 2013 (5)
- January 2013 (5)
- December 2012 (2)
- October 2012 (11)
- September 2012 (5)
- August 2012 (9)
- July 2012 (1)
Blogroll
- Alice Korngold on Fast Company
- Armchair Advocates
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Monthly Archives: June 2012
A New Take on “Innovation Time” to Address Something Workers Want and Companies Need
Companies like 3M and Google are well known for products and concepts that were born during their companies’ innovation time – when employees are allowed to use a portion of their paid time to hatch their own ideas. Think of the Post-it note and Gmail, developed by employees through 3M’s “15 percent time” and Google’s “20 percent time,” respectively.
Posted on Monday, June 25th, 2012
Catogories Business Alignment/Integration Communications Tagged 3M, google, innovation time, productivity Leave a comment
Catogories Business Alignment/Integration Communications Tagged 3M, google, innovation time, productivity Leave a comment
Highlights from Chicago
This week brought several members of the APCO team to the Windy (and unusually warm) City of Chicago as we joined Points of Light for their annual National Conference on Volunteering and Service.
It’s hard to pick one favorite session or speaker, so here’s a rundown of some of my highlights from this year
Posted on Friday, June 22nd, 2012
Catogories Volunteerism & Service Tagged Billion+ Change, Education, NCVS, skills-based volunteering, volunteering 1 Comment
Catogories Volunteerism & Service Tagged Billion+ Change, Education, NCVS, skills-based volunteering, volunteering 1 Comment
Shared Value and the Bottom of the Pyramid
There was an interesting post last week on the HBR Blog Network. It posited that many companies focused on the bottom of the economic pyramid have failed because they’ve ascribed to a philosophy, based on C.K. Prahalad’s work, that they needed to “aim for low prices, low profit margins, and high sales volumes.” The author takes issue with this, saying companies are well – squeamish – about making anything but a low profit margin when selling to poor populations.
Posted on Tuesday, June 19th, 2012
Catogories Business Alignment/Integration Tagged C.K. Prahalad, HBR Blog Network, shared value Leave a comment
Catogories Business Alignment/Integration Tagged C.K. Prahalad, HBR Blog Network, shared value Leave a comment
Courageous Conversations in NYC Last Week
Congrats to the CECP team for a successful 2012 Corporate Philanthropy Summit last week. This year’s theme was “courageous conversations,” and the content lived up to that billing.
The conference started with Arianna Huffington’s keynote address—she’s such an engaging speaker and had a few great nuggets to share with attendees. My favorite comment from her is: “You all believe in economic chivalry. Capitalism will not survive without a moral foundation.” And she had some great advice for CR practitioners with respect to dealing with the media: “You need to be relentless in talking about the topic--it’s not just one big announcement that will get you attention.”
Posted on Thursday, June 14th, 2012
Catogories Philanthropy Tagged Amit Bouri, Arianna Huffington, corporate philanthropy, corporate responsibility, Ezra Garrett, Greg Hills Leave a comment
Catogories Philanthropy Tagged Amit Bouri, Arianna Huffington, corporate philanthropy, corporate responsibility, Ezra Garrett, Greg Hills Leave a comment

Billion + Change Goes to the White House
Catogories Nonprofit Operations and Communications | Tagged Billion+ Change, pro bono, service, skills-based volunteering, volunteering, White House | Leave a comment