Subscribe
About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
Follow us on Twitter @apcoworldwide
Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.APCOForum.com
Visit APCOForum.com, the home blog of APCO Worldwide. Contributors include APCO's consultants around the world.
HealthScope
Visit HealthScope, our new blog discussing the issues facing health today.
History & Categories
Click to unfold.Recent Posts
- What’s behind the gender wage gap in Seattle?
- iCrisis, version 2.0
- Takeaways From New Renewable Energy Proposals in Washington State
- The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
- Women Helping Women
- Meet the Aspirationals: Three Findings from Regeneration Roadmap
- As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
- Shareholders of the World, Unite!? (Part II)
- Mandatorily Philanthropic?
- The Word from Seattle: U.S. Needs Sustained Clean Tech Movement
Categories
- Business Alignment/Integration (69)
- Philanthropy (65)
- Volunteerism & Service (56)
- Community Engagement (50)
- What's Next for CR (50)
- Communicating CR (48)
- Nonprofit Operations and Communications (35)
- CR in North America (33)
- Cause Marketing (23)
- Health (23)
Archives by Month
- May 2013 (2)
- April 2013 (1)
- March 2013 (3)
- February 2013 (5)
- January 2013 (5)
- December 2012 (2)
- October 2012 (11)
- September 2012 (5)
- August 2012 (9)
- July 2012 (1)
Blogroll
- Alice Korngold on Fast Company
- Armchair Advocates
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Monthly Archives: February 2012
James’ SharedPurpose Oscar Pick: Beijing Bicycle
Having spent many of my formative years in China, my SharedPurpose movie pick is a 2001 film named "Beijing Bicycle" (the literal Chinese translation is “seventeen-year-old’s bicycle”). For me, this movie captures the inherent tensions in modernization, urbanization and the emergence of free-market capitalism in places like China.
Much like Lao She’s seminal book Rickshaw (or Camel Yangzi) of the late 1930s, "Beijing Bicycle" paints a vivid and sometimes-disturbing picture of a contemporary China in which private enterprise in big cities offers great opportunities for brave and hard-working rural migrants. But it also shows the economic and social precariousness for ordinary people striving to improve their lot in life.
Posted on Sunday, February 26th, 2012
Catogories Communicating CR CR in Asia Tagged Beijing Bicycle, Camel Yangzi, China, factories, Oscars, urbanization Leave a comment
Catogories Communicating CR CR in Asia Tagged Beijing Bicycle, Camel Yangzi, China, factories, Oscars, urbanization Leave a comment
Getting Transparent About Privacy
Yesterday President Obama unveiled his Administration’s white paper on online privacy. Among other things, the much-anticipated document – Consumer Data Privacy in a Networked World – calls on Congress to adopt a Consumer Privacy Bill of Rights and charges industry to do more self-policing but under the watchful enforcement of federal regulators.
While the white paper has been in the works for months, yesterday’s event tops off a number of recent events that have served as a somewhat predictable trigger and a flashpoint for a broader public dialogue around the protection of online consumer privacy.
Posted on Friday, February 24th, 2012
Catogories Business Alignment/Integration Technology and CR Tagged consumer data, Consumer Privacy Bill of Rights, online privacy, privacy protection, white paper Leave a comment
Catogories Business Alignment/Integration Technology and CR Tagged consumer data, Consumer Privacy Bill of Rights, online privacy, privacy protection, white paper Leave a comment
Robin’s SharedPurpose Oscar Pick: The Lorax
Apparently our whole team loves cartoons because my film is also animated, but of the vintage variety.
Robin’s Pick: The Lorax
Based on the Dr. Seuss classic, this 1970s film (and upcoming new release, which I hope is just as good) tells a story of wild and unbounding growth at the expense of the trees, the water, the air and the animals. The evil Once-ler CEO focuses on producing more and more thneed garments and encouraging unlimited consumption, never giving a thought to the effects of his careless business practices and dismal leadership until the very end when he has decimated the entire Truffula Tree population. All the while the Lorax “speaks for the trees” and tries to get through to the Once-ler that his runaway business can’t last and that he’s destroying everything, but he doesn’t listen. He is only (sort of, it’s up to you to decide) saved in the end because one Truffula Tree seed remains – but it hits the point that next time, that last seed might not be there and we shouldn’t wait until we’re hanging on the cliff.
Posted on Friday, February 24th, 2012
Catogories Business Alignment/Integration Communicating CR Environment Tagged consumption, Oscars, The Lorax Leave a comment
Catogories Business Alignment/Integration Communicating CR Environment Tagged consumption, Oscars, The Lorax Leave a comment
Tara’s SharedPurpose Oscar Picks
Sure, there are the obvious picks like “Erin Brockovich” (forcing companies into handling waste responsibly), “Norma Rae” (the fight for fair wages and safe working conditions) and my all-time holiday favorite “It’s a Wonderful Life” (the mutually-beneficial relationship between business and community).
But I have slightly different picks today – a tie for my best CR flick.
Posted on Thursday, February 23rd, 2012
Catogories Business Alignment/Integration Communicating CR Tagged Corporate Responsibilty Oscars, Shared Purpose Oscars, Wall Street 2, Wall-E Leave a comment
Catogories Business Alignment/Integration Communicating CR Tagged Corporate Responsibilty Oscars, Shared Purpose Oscars, Wall Street 2, Wall-E Leave a comment
‘Tis the Season for Budget Discussions…
It’s hard to miss the conversations around government spending these days. Lots of debating, discussing and pontificating about how money is collected and spent at both the federal and state levels this time of year.
The federal budget conversation is a constant din in the background here in D.C. And I usually pay attention to the negotiations for D.C., Maryland and Virginia because they have a real impact on my life. Otherwise, I minimize time spent tuning into the dialogue.
Posted on Wednesday, February 22nd, 2012
Catogories Business Alignment/Integration Measurement & Evaluation What's Next for CR Tagged bond, budget, Deval Patrick, Massachusetts, Pay for Success, states, UK Leave a comment
Catogories Business Alignment/Integration Measurement & Evaluation What's Next for CR Tagged bond, budget, Deval Patrick, Massachusetts, Pay for Success, states, UK Leave a comment
SharedPurpose Academy Awards 2012
Happy Oscar season, SP readers! We thought we could have a little film-related CR fun this week leading up to the red carpet. While the Academy of Motion Picture Arts & Sciences is busy choosing the best films of the year, some of our SP bloggers will be naming their pick for best CR film. This year’s Oscar nominees sadly presented slim CR pickings, so to make the competition more interesting, we’ve opened the field up to past years’ films as well.
Posted on Wednesday, February 22nd, 2012
Catogories Business Alignment/Integration Communicating CR Tagged AMPAS, cr, film, Monsters Inc, Oscars Leave a comment
Catogories Business Alignment/Integration Communicating CR Tagged AMPAS, cr, film, Monsters Inc, Oscars Leave a comment
Social Media Week Reflection: Using Social Media to Communicate Corporate Responsibility
It’s Social Media Week – here in Washington, D.C., and in several other cities – and there’s a lot going on. We’re always looking for innovative ways to infuse corporate responsibility and sustainability information into company communication, and this week we’d like to highlight a few brands succeeding online.
Unilever, for example, incorporates its corporate responsibility messages into much of its online communication. The company made a video posted on YouTube and its corporate site about communicating sustainable behavior to consumers; tweets from @Unilever_Press via a handle that talks about standard corporate news as well as information related to its corporate responsibility and sustainability platform; and uses Facebook to communicate, too.
Posted on Wednesday, February 15th, 2012
Catogories Communications Tagged corporate responsibility, SMWDC, Social Media Leave a comment
Catogories Communications Tagged corporate responsibility, SMWDC, Social Media Leave a comment
The Under-represented Role of Women in Business and Government
February is Black History Month in the United States. Its origin can be traced back to scholar Carter G. Woodson, who, on February 7, 1926, led the first celebration of “Negro History Week” to help rectify the omission of African-Americans from history books. Today, the observance of Black History Month provides us with an opportunity to reflect on the achievements of African-Americans and to recommit to making the teaching of history more honest and inclusive.
The theme of Black History Month 2012 is “Black Women in American Culture and History.” African-American women are members of two traditionally excluded groups in the United States and have faced overwhelming odds in making their names and stories known. In spite of those barriers, the deeds of women like Harriett Tubman, Rosa Parks, Barbara Jordan and Condoleeza Rice now grace the pages of history books. There are singers and writers and poets and artists who also left their mark on American culture and who helped make this country great. But there are countless others whose stories have never been told. And, in spite of civil rights laws and affirmative acts on the part of government, employers and educational institutions to curb discrimination, African-American women continue to face obstacles on the path to the American dream.
Posted on Monday, February 13th, 2012
Catogories Women and Girls Tagged BHM, Black History Month, civil rights, discrimination, double outsider status, Kaiser Family Foundation, KFF, Michelle Obama, race relations, Survey, Washington Post, women Leave a comment
Catogories Women and Girls Tagged BHM, Black History Month, civil rights, discrimination, double outsider status, Kaiser Family Foundation, KFF, Michelle Obama, race relations, Survey, Washington Post, women Leave a comment

Teach a Man to Fish… Or Teach a Parent to Shop For Dinner?
Catogories Health | Tagged family dinner, fast food, home cooking, infographic, Share Our Strength | 1 Comment