About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
Follow us on Twitter @apcoworldwide
ContributorsLeela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.Laura PalantoneLaura is a member of our corporate communications team and is based in New York.James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Visit APCOForum.com, the home blog of APCO Worldwide. Contributors include APCO's consultants around the world.
Visit HealthScope, our new blog discussing the issues facing health today.
History & CategoriesClick to unfold.
- What’s behind the gender wage gap in Seattle?
- iCrisis, version 2.0
- Takeaways From New Renewable Energy Proposals in Washington State
- The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
- Women Helping Women
- Meet the Aspirationals: Three Findings from Regeneration Roadmap
- As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
- Shareholders of the World, Unite!? (Part II)
- Mandatorily Philanthropic?
- The Word from Seattle: U.S. Needs Sustained Clean Tech Movement
Monthly Archives: January 2012
Last week, the White House convened a group of American business leaders for its “Insourcing American Jobs” forum. I was honored to attend the forum with Hal Sirkin of the Boston Consulting Group who is one of our clients here at APCO. Hal’s study, “Made in the USA, Again,” was a big part of the forum. President Obama highlighted the study in his opening remarks and used it to jump start the forum’s discussion.
Posted on Friday, January 20th, 2012 By SharedPurpose
Two years ago today, the devastating earthquake that struck Haiti made shockwaves well beyond the small Caribbean country. Hundreds of millions of dollars were poured into the country by foreign governments and traditional charitable organizations. But what was most unique was that a substantial portion of international donations—$43 million to be exact—came from text messaging. The relief effort signaled a new age in social giving.
Posted on Friday, January 13th, 2012 By SharedPurpose
Spring training is right around the corner, so I thought it would be appropriate to dig into an analogy thrown out by Taproot’s Aaron Hurst at the 2011 BSR conference in San Francisco. Aaron compared the recent innovations in corporate volunteer practices to Moneyball. If you’ve read the book or seen the movie, you know the story: Oakland A’s GM Billy Beane revolutionized MLB roster management by employing a new approach to analyzing a player’s value. The “data nerds” have created a system that is more efficient and less risky, leading to improved performance for a franchise on the field and the balance sheet.
Posted on Thursday, January 5th, 2012 By Tara Greco