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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Laura PalantoneLaura is a member of our corporate communications team and is based in New York.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.APCOForum.com
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History & Categories
Click to unfold.Recent Posts
- What’s behind the gender wage gap in Seattle?
- iCrisis, version 2.0
- Takeaways From New Renewable Energy Proposals in Washington State
- The Red Equal Signs: Top Takeaways for Cause-Conscious Companies
- Women Helping Women
- Meet the Aspirationals: Three Findings from Regeneration Roadmap
- As Same-Sex Marriage Reaches the Supreme Court, So Does Support from Corporate America
- Shareholders of the World, Unite!? (Part II)
- Mandatorily Philanthropic?
- The Word from Seattle: U.S. Needs Sustained Clean Tech Movement
Categories
- Business Alignment/Integration (69)
- Philanthropy (65)
- Volunteerism & Service (56)
- Community Engagement (50)
- What's Next for CR (50)
- Communicating CR (48)
- Nonprofit Operations and Communications (35)
- CR in North America (33)
- Cause Marketing (23)
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Blogroll
- Alice Korngold on Fast Company
- Armchair Advocates
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Monthly Archives: November 2011
The Debate Over School Lunch
Normally, we think of the government stepping in to regulate business when corporations overextend their reach in one way or another. When it comes to school lunches, however, it looks like the opposite may be happening.
The U.S. government was on the right track when the President Obama signed the Healthy, Hunger-Free Kids Act nearly a year ago, followed by the announcement of new dietary guidelines earlier this fall. Just this week, however, Congress proposed new rules that would consider pizza a vegetable in school lunches. This comes on the heels of the potato lobby (yes, Virginia, there is a potato lobby) and other groups fighting for starchy vegetable allotments to remain unchanged in school lunches, leaving little to no room for healthier options to make their way onto cafeteria trays.
Posted on Friday, November 18th, 2011
Catogories Business Alignment/Integration CR in North America Health Tagged pizza, school lunch, vegetable 2 Comments
Catogories Business Alignment/Integration CR in North America Health Tagged pizza, school lunch, vegetable 2 Comments
BSR Conference Highlights
Two colleagues and I attended the 2011 BSR Conference a few weeks ago in San Francisco. As usual, the conference provided inspirational speakers, engaging sessions and thought-provoking ideas to consider. This year’s theme was “Redefining Leadership.” The BSR team effectively organized the presentations and discussions around this topic, and participants were able to address leadership from a variety of angles.
There were a few items that jumped out for the APCO team that we want to share with SP readers. You may also want to scroll through our tweets from the conference.
Posted on Wednesday, November 16th, 2011
Catogories Business Alignment/Integration Communicating CR CR in North America Tagged #BSR11, BSR, emerging markets, ESG, redefining leadership 1 Comment
Catogories Business Alignment/Integration Communicating CR CR in North America Tagged #BSR11, BSR, emerging markets, ESG, redefining leadership 1 Comment
The Secret to America’s Success
We spend a lot of time talking and thinking about the business benefits of employee volunteerism. What we’ve spent less time talking about is the benefit of prospective employee volunteerism. In this age of high unemployment in the United States, this is something we need to spend more time looking at.
LinkedIn got the value of showcasing volunteer experience to potential employers and recently added functionality that lets users add their community engagement to their profiles. This week, former U.S. Supreme Court Justice Sandra Day O’Connor and former Senator Bob Graham eloquently made the connection in an op-ed in USA Today: Jobs and civics go hand in hand.
Posted on Thursday, November 3rd, 2011
Catogories Community Engagement Volunteerism & Service Tagged Bob Graham, civics, NCC, Sandra Day O'Connor, unemployment, Volunteerism Leave a comment
Catogories Community Engagement Volunteerism & Service Tagged Bob Graham, civics, NCC, Sandra Day O'Connor, unemployment, Volunteerism Leave a comment

New Year’s Resolutions on Human Trafficking
Catogories CR in North America What's Next for CR | Tagged BSR Conference, California Transparency in Supply Chains Act, HR2759, human trafficking | Leave a comment