About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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ContributorsJulie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.Laura PalantoneLaura is a member of our corporate communications team and is based in New York.James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
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History & CategoriesClick to unfold.
- Developing Partnerships for Impact
- What’s Shaping the Role of Business in Society
- Living on Sunshine
- All Your Employee Needs Is Love
- Innovating for Community
- Reflections on The Shared Value Leadership Summit
- What’s Next for Corporate Responsibility
- Waste Not, Want Not: Plastic Bag Proposal Kicks Off Series of Proposals on Waste Reduction and Reuse
- Earth Day: Continuing to Build on Success
- Small Technologies Impact the Lives of Refugees
In this video, Julie Jack, senior director within APCO’s Sustainable Growth & Corporate Responsibility practice, discusses the changing expectations for companies today. She mentions a number of the challenging issues, such as chronic diseases or labor rights, that companies are thought to increasingly act upon to improve society. The investment community and other stakeholders are watching how companies play a role in these issues and how it can contribute to their long-term growth and value.… Read more »
A few years ago, my Norwegian brother-in-law visited our home in Northern Virginia for the first time. As I showed him around the yard, he told me the first thing he would do if he owned the house would be to remove the large ash tree in the middle of the backyard. I was shocked. You see, my wife and I love that tree. OK, love is too strong a word, but despite the fact that it’s the last tree in the neighborhood to fully bloom in the spring and the first to lose its leaves in the fall, we really do appreciate the value that it brings.… Read more »
As I watched the NYC Pride Parade go down 5th avenue in all its glittery, wonderfully musical, rainbow glory, I was struck not only by the love and positive energy that filled the air, but also by the noticeable number of corporate floats bursting with employees in different colored t-shirts, tossing giveaways into the crowd. While cynics (and likely realists) would view this as a PR stunt and question the authenticity of such a gesture, I thought there was something to be said for companies who support, advocate for and stand by the side of their employees, encouraging them to fully be themselves.
At APCO Worldwide, we talk about the 4 A’s of stakeholder engagement as part of our Champion Brand model: Alignment, Authenticity, Attachment and Advocacy. When a company successfully performs against all four, it strengthens its brand and reputation, and deepens its relationships with stakeholders, contributing to the sustainable growth and long-term success of the company. This model applies to an often overlooked but one of the most important stakeholder groups: employees.… Read more »
You are probably reading this on a screen. You may be procrastinating at work or out with friends or even distracting yourself from another screen. You probably saw this on social media during the three or more hours you will spend on those platforms today. That is three fewer hours that you will experience real, human connection and build relationships in the real world, and that is exactly what entrepreneurs are now trying to change.
At New York Ideas last week, hosted by The Aspen Institute and The Atlantic, dozens of entrepreneurs spoke of their various visions and challenges, but all the speakers highlighted community as key to their company’s mission and success. Not the kind of community that comes from having 1,000+ friends on Facebook, connections on LinkedIn or followers on Twitter; they were talking about real, interpersonal connections IRL.… Read more »
Members of APCO’s Sustainable Growth + Corporate Responsibility team joined the more than 400 attendees at the first day of the Shared Value Leadership Summit, a two-day annual event hosted by the Shared Value Initiative*. In its fourth year, the summit brings together leaders from corporations, NGOs and multi-lateral organizations under the program title, “Investing in Prosperity.”
From today’s panels and conversations with other attendees, we recognized five common themes that can be helpful as we think about developing and promoting shared value or corporate social responsibility programs.… Read more »
In this video, James Robinson and Leela Stake, co-leads of APCO’s Sustainable Growth & Corporate Responsibility practice look at what’s next for companies and offer our approach to sustainable growth. They discuss how changing public expectations and new societal dynamics—ranging from emerging middle classes to constrained natural resources—have contributed to the evolution of corporate responsibility. In their view, companies must go beyond what is required to obtain a license to operate and grow.… Read more »
Waste Not, Want Not: Plastic Bag Proposal Kicks Off Series of Proposals on Waste Reduction and Reuse
More than 8 billion plastic carrier bags end up as litter in the EU every year. While every EU citizen uses on average about 200 plastic carrier bags annually (the vast majority of them being lightweight), there seems to be an increasing awareness of the impact of plastic waste on the environment: 8 out of 10 European citizens want the EU to counteract the overuse of plastic bags in Europe. Now the EU is doing just that:… Read more »
Today is the 45th celebration of Earth Day, the brainchild of the late Sen. Gaylord Nelson (D-WI) for a “national teach-in on the environment” to move towards countering the effects of air and water pollution on our planet. While individuals may choose to disagree over the impact of “climate change”, there can be little doubt that Earth Day has raised global awareness of the need to protect our big blue marble.… Read more »
When we think of humanitarian aid, our tendency is to think big. Of course, large-scale infrastructure and logistics are a critical component to any humanitarian assistance program, but meaningful impact can come in smaller packages too, as we learned working with two significant players: MasterCard* and IKEA*. Both of these companies have used their commercial expertise to make a meaningful impact in the lives of refugees. And at the center of both of these campaigns are things that fit in the palm of your hand.… Read more »