Three years ago I predicted the coming armageddon for brands by discussing databases and highlighting the Good Guide mobile app. If you haven’t heard of it, that’s the app where you scan the barcode of a box of cereal in a store with your smartphone and the app tells you that the cereal manufacturer “violated the Clean Water Act” or has some controversial ingredient in it. It also offers any number of “higher rated” substitute products that more closely meet the app founder’s standards. Back then I tried it and then I wrote:
And then I realized it’s just a matter of time before I’m going to learn if a company discriminates against gay people, or is a union buster, or has a CEO that denies climate change, or has a political action committee that gives only to Republicans, or has a slew of OSHA violations, or doesn’t pay any taxes, or has another product that’s being recalled – ALL AT THE POINT OF SALE.
The good news about Good Guide is the database is responsibly curated – while the owners of the database are of the west-coast, granola-crunchy variety, they are at least open to discussion with people from other points of view or agendas.… Read more »
If you’ve opened a laptop or turned on a TV in the last week, you know the Supreme Court has just heard arguments in two landmark cases involving same-sex marriage: a challenge to California’s controversial ban on same-sex marriage (Prop. 8), and to the so-called Defense of Marriage Act (DOMA).
![ghosh_sukanti_tn[1] Sukanti Ghosh](http://sharedpurpose.apcoforum.com/wp-content/uploads/2013/02/ghosh_sukanti_tn1.jpg)

What’s behind the gender wage gap in Seattle?
Lindsay McBride is an associate consultant based in APCO’s Seattle office.
As the 50th anniversary of the Equal Pay Act approaches in June, it’s appropriate to stop and see how far we’ve come and how much work needs to be done to close the wage gap between women and men. Activists and economists alike have expressed concern over the extremely slow rate of progress in the wage gap between men and women in the United States, and to highlight this lack of progress, the National Partnership for Women & Families released a study on the gender wage gap in the 50 largest metropolitan areas in the United States. What city was the worst offender? Seattle.… Read more »
Catogories Women and Girls | Tagged equal pay, Equal Pay Act, Seattle, wage gap | Leave a comment